Customers are as important as your income – in which is considered to be the bloodline of every business. No business exists without consumers, thus, it is very important to develop a good relationship with them and keep them coming. It may seem easy to say but when you are already in a business set-up, you would see competitors rising and some trusted partners failing.
There are specific stages on building a business, whether online or offline, that will make it as something created to succeed. Here are few of the things that would give you an idea of the different stages crucial to turning new clients into avid ones.
Know Exactly Who Would Be Your Target
Finalizing your target market will make the planning much easier, it would help you structure your vision and missions effectively; it’s like aiming your weapon and locking your focus on your target. Know your product well and discover to whom it would be more beneficial and who would be able to pay for it, not knowing even these simple things will put all your efforts to nothing.
Specialize your approach to specific consumers, you might feel at first shortened of possible clients but wasting your time convincing unrelated ones might make you lose the right ones.
Understand Your Consumers Well
After knowing your target, it is important that you do research on them; not exactly what you’d play detectives, but just study simple information like their hobbies, product preference, and their reactions to products that are same as yours.
This will save you on future fail discoveries. As you understand those supposed to be a target, you would discover if they are what your product or company is really looking for; would they really be interested in your product or are they capable of buying it. This is very important, you would be given the chance to start all over, and skipping this might give you bigger problems in the future; especially when you soon discover that your chosen customer isn’t really seeing your product or service as something valuable or needed.
Give Them The Best Deals
Since now you know who to focus on, take time to think of deals that you think would make them happy (of course without sacrificing your company’s bank account or reputation). Tie your products to those things that catch their attention, like giving them a freebie that is almost too hard to resist.
Consider these treats as a form of gratitude and a token for them to remember you, it may not always mean something expensive; but at least something useful or memorable.
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Keep in Touch
Keep them coming; that is your goal. Don’t treat them well once then forget about them the next day, keep them updated about your company and the promos they would be enjoying the next time they’d be visiting you or their next restock of your product. You see, not all consumers are born loyal to a specific product, but when you keep them reminded about how efficient you are and how special they are for you; you might turn them into one.
Ask them if it’s okay to send them notifications, emails, or letters if ever there would be matters that the company would like to share; and after getting that information use the opportunity well to communicate with them.
If it had been so long since past consumers are coming back, then maybe it’s time to take out the coupons and gift cards. Give them a reason to come back or something that would entice them to visit you once again. A simple 5% discount won’t hurt a lot; your goal is to keep them coming, let these promotions be your bait.